Email Marketing has always been an essential tool in building an online business. When you compare other forms of advertising this is usually the most effective and cost efficient. With that said there is a learning care to get everything setup correctly and you must always track your results. When you are using email marketing it can take one small change to make a major difference in the responses that you get.

What do you need to start email marketing?

What is an Offer?

Obviously you will need an offer to send out to al of your prospects. Usually this is an offer for a free report or eBook. At this stage you are trying to build a list of potential customers that are interested enough in your message to click and see what you have.

What is a Lead Capture Page?

A lead Capture Page is where you will be sending the prospects that click on the link in your message. The lead capture page must be compelling enough for your prospect to be willing to give you there name and email address and preferably a phone number.

What is an Autoresponder?

An autoresponder is a tool that performs a lot of automated function so you don't have to. The autoresponder holds all of the information about your contact list. It al os holds all of the messages that you have setup for your email campaign. The autoresponder keeps track of who has been sent what. It will send each message sequentially depending on the timing that you have setup.

What is a drip system?

A drip system also called a follow up system is designed to send bits of information to each of your prospects. Even though you are undoubtedly ready for them to make a purchase right away they may not be on your time schedule to make a purchase. The follow up campaign is a series of message that you import into the autoresponder to basically keep your offer in your prospects face. The follow up message must not be sell, sell, sell. You must be patient and offer useful information to your prospects. This will build a real ti on ship of trust so that when you do include offers to make a purchase they are more ready to accept your offer.

What are Prospects?

Prospects are people that are looking for a home based business(preferably yours). Unless you already have thousands of potential prospects this is where a lead company comes in. Lead companies like Publishers Direct receive thousands of leads every week. These are optin leads that are people looking for a home based business. Your autoresponder is designed to weed out the tire kickers and get you in touch with the serious people. By doing this you can utilize your time with people that can help you to become successful.

As you can see using an autoresponder is a very useful way to generate a large amount of interested prospects. There is also a science involved with setting up the best autoresponder campaign. Publishers Direct offers an highly deliverable autoresponder and high quality Autoresponder leads to help you generate quality leads for your Home Based Business.

Find out more about our Autoresponder System