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Optin MLM Leads are the life blood of any MLM business. When you sign up into an MLM your sponsor will tell you to talk to all of your friends and family. That will only get you so far and frankly that is more a training exercise than anything. Many people do not have a lot of friends or family available to talk to or just don't want to bother them or be in business with them. So if this is the case where do you go to talk to potential prospects about your business?

That's where MLM leads for your home based business come in to play. You can generate your own Home Based Business leads. Generating your own mlm leads can be a great way to go but it takes a lot more time. There is a huge learning curve in building your own lead generation system.

Building a lead generation system

If you are choosing to build your own system of generating leads you will need all of the following:

Highly Optimized Website

Lead Capture Page

Lead Capture Form

Autoresponder

These are just the basics and then you need to learn how to use all of these once they are built and you will also have to tweak each piece of the lead generation puzzle to make it work the best it can.This could literally take you months to put all of this together, not to mention the cost involved.

When you join an MLM you want to be successful right away. This provides the momentum to get you to the next level. When you consider everything you will probably want to find a good lead company to provide you with leads that have already been generated. Many lead companies already have MLM services that can assist you in building your home based business.

What is an Optin Lead?

A prospect is on the Internet and they come across an ad or a page about home based business. They would like to find out more information and they fill out an online form. Once they do this they instantly become a lead.

What is a Double Optin Lead?

A double Optin lead goes through the same as a single Optin lead except there is an additional step. These prospects have been emailed after they fill out the online form and they have clicked the link in the email. This is when they become a double Optin.

Almost all leads that are sold start as an Optin lead. They are further qualified with additional options.
These options are:

Filling out a questionnaire - Surveyed Lead

Answering question over the phone - Phone Verified or Phone Interviewed

The more that a lead is pre qualified before you purchase the lead the more expensive that it is. This makes sense since you are having the lead company do more of the work for you. If you have more time than money then the lower priced leads may be the best for you.

Which type of lead is best?

This can be a difficult question due to all of the factors that come into play. Some of these are:

  • The amount of time that you can devote to using the leads
  • The amount of money you have to purchase more qualified leads
  • The type of business you have
  • How to work your leads

With the busy lifestyle that people have today it cannot be determined whether emailing or calling is best so it is always better to do both. As an example you could call them first and then alert them to an email that you will be sending to them.There are many ways to work a lead and your upline should be able to tell you the best way to start.

The best way to purchase any lead from any company is to make a purchase of several types of leads and track the success rate. You will need to track criteria such as:

  • Bad Phone Numbers?
  • Bad Email Addresses?
  • How many prospects did you talk to?
  • How many messages were you able to leave?

At Publishers Direct we always provide 10% overfill. Any good lead company will do this. We want you to be successful and in order to this we want your leads to be the best available. If you have a bad experience with our leads you could do one of two things.

1. You could take your business elsewhere and potentially have the same experience OR
2. You could give us a call and let us know the issue and give us a chance to resolve it.

We do our best to have 100% customer satisfaction.

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